It’s important to understand the difference between a beauty brand as opposed to a stand alone products. Think of Macy’s as a fashion store brand and the local boutique as a stand alone product. Each plays an important role, but for those looking to eventually exit the business, a great strategy would consist of getting out when you are ahead.
Essentially what is smart to consider, after you have created your products and know what works and does not work for your customers, taking your products to the next level would include creating affiliates, resellers or getting distribution in retail. This is where the big money is at and what most people look at as a marker that they are on the path to great growth.