Investment Makeup
Investment-Makeup
Summer Shopping Event in Bobbi Brown is going on, and you can score 25% off all your favorites. Enter code SUMMER3 thru 6/11.
Toughest job regarding Bobbi brown is to choose just ONE Bobbi Brown product to recommend, but I would prefer the bronze shimmer brick and Copper Diamond shimmer brick because those shades blend beautifully and will just glow on women of color. In the case of eyes, their long wear gel eyeliner is hard to beat.
I agree that Bobbi Brown isn’t cheap, but I’d describe it as investment makeup. If you feel that whether they worth of that price I guarantee you that those products will last and last, and the shimmer brick is one of those great multi-use makeup items you’ll be able to work in a million ways. Full story….
Lisa Price’s Company Collaboration
Collabaration
Lisa Price wished to have long blonde hair, just like Cinderella at the age of 6 or 7 years. Then she told her wish to Santa Claus to have long blonde hair.
Image of beauty as reflected in Disney’s magic mirrors didn’t resemble with Price since she is black.
From then she thought of making ideal African-American beauty by spending many hours pondering the idea. That is the starting point of the company “Carol’s Daughter, a multimillion-dollar natural skin care company” that made her president and founder of the company.
Once she planned to take her 3-year old daughter Becca to movies to see whether she looks like Disney Princess. From Dec 11 “The Princess and the Frog” a hand-drawn fairy tale set in 1920s New Orleans, featuring Tiana, a mocha-skinned lovely with full lips, big brown eyes and a diamond tiara holding back her upswept hair, in theaters.
Her personal interest towards the movie began when she started working with Disney to create a line of Carol’s Daughter children’s products tied to the movie. She is planning to bring Princess Tiana bubble bath, shampoo, and conditioner and detangling mist to stores later this year.
Disney is getting both praised and paned online for its depiction of Tiana and Naveen, her light bronze-skinned prince, when the movie trailer is rolling in theaters.
The New York Times quoted William Blackburn, a former columnist for The Charlotte Observer, as criticizing Disney for putting the princess story in New Orleans, “the setting of one of the most devastating tragedies to beset a black community.
Price is going to held panel discussions on beauty issues at a temporary Carol’s Daughter store opening from Wednesday to Sunday at 523 Iberville St. in the French Quarter where debate on the movie is likely to spark. Price has brought a “pop up” store which provides services of product-making demonstrations, celebrity appearances, beauty panel discussions and professional makeup artists, to New Orleans to coincide with the Essence Music Festival for the fifth time.
Price came up with her views and discussions on the movie during a telephone interview
“I have been a Disney princess follower since I was a kid and went to see Cinderella and Snow White. It’s important for young girls of all ethnicities to have a princess that looks like them and that they can identify with”.
Regarding the issue of Prince Naveen, who is drawn with lighter skin and comes from the fictional country of Maldonia, she said that ethnicity of the princess and the attitude of the princess, her desire to be independent and empowered, are very important.
On Princess Tiana, she said “It was so cool to see a person in that rendering who had beautiful brown skin, but not muddy brown skin and hair that has texture but not overly so. It’s hand-drawn, in the old-school way of doing animation”.
She explained how the chance of working with Disney came to her as “Yes. Princess Tiana, being so close with her family, sharing a passion for cooking with her father, encouraged by her mother — it’s not exactly identical to my story, but it’s close. I could relate to it. “Disney really worked hard on this film”.
On opening a store in New Orleans, “It’s an opportunity to connect with a lot of our consumers from around the country. It’s an opportunity to be a part of the energy (of Essence), hold panel discussions, demonstrations. There are people who come into town who won’t venture to the mall” Price said.
On the market of beauty business targeting African-American women she said that “More companies are recognizing the African-American consumer more, changing their ads and campaigns to be more inclusive of different skin tones, hair types and ages”. Full Story…
If you like relaxers then this might work for you!
SEEING IS BELIEVING: HEALING & HYDRATING HERBS OF
AFRICAN PRIDE RELAXER SYSTEM DEMONSTRATED ON NATIONAL CABLE TELEVISION
SHINY, NOURISHED HAIR ACHIEVED WHILE TV AUDIENCE WITNESS
HERB-INFUSED RELAXER AT WORK ON BET, TVOne AND MORE
JACKSONVILLE, FL (April 8, 2009)—Women who are tired of the same dull results from hair relaxer brands claiming to do more, will rush to tune in to Black Entertainment Television, BET Jazz, The Gospel Music Channel and TVOne again and again to witness a first. African Pride, the only ethnic hair care brand to enrich its relaxer, shampoos and conditioners with 17 Healing & Hydrating African Herbs, will debut a direct-response television advertisement featuring customer testimonials and visual demonstrations of the African Pride Miracle Deep Conditioning No-Lye Relaxer system from start to finish.
The spot highlights the patented process where the user adds and mixes in the one-of-a-kind packet of 17 all-natural dry herbs into the relaxer mixture. The video actually shows the herbs dissolving into the relaxer, releasing its nourishing, hydrating and healing effects during the relaxing process. And thanks to the wonders of television, women will see the results: silky, shiny, nourished and straight hair.
“We asked women, and they told us that they are tired of seeing wonderful results on the packaging model, but seemingly unable to achieve these results for themselves at home,” said Anthony Standifer, Brand Manager for African Pride. “This infomercial connects the dots between what’s in the relaxer kit and how to apply the relaxer and add in the healing & hydrating herbs to achieve the beautiful results we showcase on the box.”
Research shows that African American women complain most of breakage, hair loss, damage and dryness associated with relaxers. Many say they are unsatisfied with the results they receive after applying a relaxer. The video addresses all of these issues and concerns with real customer testimonials, explicit details and a step-by-step demonstration of the process.
The idea started with simple video vignettes online at the African Pride website. That’s when African Pride decided to expand on the idea and take a longer form of the video to the cable networks where their young, hip and modern audience is taking in the latest in music and lifestyles.
“Seeing, for so many, is believing,” said Standifer. “And for most of our customers, it is important to actually have a full-length visual presentation to understand how the system works and to hear women just like them talk about some of the same hair problems that they have—solved by an amazing relaxer system. The secret is in the herbs, but now, the secret is out.”
Recently, products like ShamWOW, PedEgg and Proactiv have underscored the popularity and effectiveness of infomercials; and thanks to President Barak Obama, who capped off his 2008 Presidential bid with an infomercial-style 30-minute campaign ad airing on seven separate networks just days before the election, the medium is penetrating the mainstream with increased credibility.
With the launch of this direct-response television initiative, African Pride Miracle Deep Conditioning No-Lye Relaxer system will be the first hair care brand in recent history to advertise a relaxer to women of color with an infomercial.
Standifer added, “We know we have a unique relaxer that delivers better results. Now our customers will see the results on TV and in the mirror.”
